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What is the brand!And how to distinguish branded clothing!

All the famous fashion houses release products in several categories. From service of the highest class to the items of everyday use. The most exclusive and expensive category – clothing Haute couture (haute couture). Next comes the clothes pret-a-porter (ready-to-wear). Some fashion Houses produce a third line, also called the “mass market.

All the famous fashion houses release products in several categories. From service of the highest class to the items of everyday use.

The most exclusive and expensive category – clothing Haute couture (haute couture). These clothes are made themselves known couturiers, as a rule, in a single copy. They can be seen either on the models at fashion shows, or at the most famous and rich people.

Next comes the clothes pret-a-porter (ready-to-wear), which in turn is divided into pret-a-porte de lux, or “first, the luxury line” and just pret-a-porte, or the second line.

Design things prêt-a-porte de lux developed by leading designers of the fashion House with participation of the Couturier. Most things made by hand, so produce them in small batches. All of them are of high quality materials, sophisticated cut and original designs.

The second line of clothing also developed by leading designers, but are made of cheaper materials, with a minimum of manual work and is produced in large quantities, than the luxury line. Such things cheaper, more suitable for everyday use.

Some fashion Houses produce a third line, also called the “mass market.  This clothing line “Sport” and “jeans  produced even more copies to be made from simple materials without the use of manual work. Accordingly, the third line is the most affordable and affordable range of goods fashion Houses.

However, this dividing line is very relative, since all of the fashion House the individual and, for example, Christian Dior and Chanel clothing category is not divisible.

How to distinguish luxury things from clothes second-line or category of mass-layout?

As said, the heroine of the film “the Most charming and attractive : «On cotton and on the label!».

It is really so.

As mentioned above, clothing and more prestigious categories are manufactured using the most advanced design solutions with the use of expensive natural materials. You can distinguish them visually and to the touch.

Most fashion Houses for each line of service has its original label. For example, the first label and daluxolo lines containing the full name of the fashion House Dolce&Gabbana. The second line is denoted as D&G, the third is just the icon “&”. Despite the different designations, all of this is “mother” products of Dolce&Gabbana. But to buy this clothing famous fashion Houses have to know where and when to buy it (more on this in future issues).